Tracking form submissions is one of the most important parts of any WordPress site. Whether you’re using Contact Form 7, Elementor forms, or WPForms, knowing exactly when a user fills out a form helps you measure leads, conversions, and ROI.
The best way to do this is by using Google Tag Manager (GTM). And if you want to make things even easier, the TagSyncer plugin ensures your GTM setup is smooth and error-free.
Explore: How to Add Google Tag Manager to WordPress (Step-by-Step with Screenshots)
In this guide, we’ll show you how to track form submissions with GTM in WordPress, why it matters, and the exact steps to set it up.
Why Track Form Submissions in WordPress?
If you’re running a business, forms are often your main conversion points. Tracking them helps you:
- Measure leads and conversions
- Understand which forms perform best
- Optimize campaigns in Google Ads and Facebook Ads
- Improve customer journeys
Without proper tracking, you might miss out on critical data that could improve your marketing performance.
Read: WooCommerce Event Tracking with Google Tag Manager (Free Plugin)
How GTM Helps Track Form Submissions
Google Tag Manager allows you to:
- Fire tags when someone submits a form
- Send data to Google Analytics 4 (GA4), Facebook Pixel, or other tools
- Reduce the need for manual code edits in WordPress
With TagSyncer, you can easily connect GTM to WordPress and avoid the common mistakes people make with manual setups.
Also Read: Server-Side GTM for WordPress: What It Is and How to Set It Up
Step-by-Step: Track Form Submissions in WordPress with GTM
1. Enable Built-In GTM Variables
- Log into GTM and enable variables like Form ID, Form Classes, and Form Target.
2. Create a Form Submission Trigger
- In GTM, go to Triggers → New → Form Submission
- Configure it to fire on specific forms (Contact Form 7, Elementor, WPForms) using form IDs or classes.
3. Connect to GA4 or Other Platforms
- Set up a GA4 Event Tag (e.g., form_submission)
- Link it to your trigger
- Test in Preview Mode to confirm events fire correctly
4. Test Across Multiple Form Plugins
- Contact Form 7: Use the form ID selector to ensure proper tracking.
- Elementor: Add form classes for easy targeting.
- WPForms: Each form has unique IDs—map them in GTM.
Best Practices for Form Tracking with GTM
- Always test in Preview & Debug mode before publishing
- Name triggers and tags clearly (CF7 Submission, WPForms Lead)
- Use TagSyncer to avoid manual code placement issues
- Set up conversion goals in GA4 to track ROI
- Regularly audit events to ensure accurate data
Why Use TagSyncer for GTM in WordPress?
While GTM is powerful, it can be tricky for beginners. That’s where TagSyncer helps:
- Automatically connects GTM to WordPress
- Syncs multiple GTM IDs without errors
- Works with all major form plugins (Contact Form 7, Elementor, WPForms)
- Reduces setup time and improves accuracy
Instead of struggling with code, you get a clean, reliable setup that ensures you never miss a form submission event.
Final Thoughts
Tracking form submissions is critical for understanding user behavior and boosting conversions. With GTM, you gain flexibility and control. And by using TagSyncer, you simplify the process, eliminate mistakes, and ensure every form submission is tracked.
Start today, set up GTM in your WordPress site and let TagSyncer handle the hard part.